Building effective Marketing and Communications Strategies for Libraries – Thursday October 15, 11am
Join Communications Consultant Miki Lentin to refresh your approach to creating marketing and communications strategies, so that you can better optimise your engagement with current and new audiences. This will be a practical session with lots of tips and ideas for developing strategies for marketing Library events, services and activities. Miki has over twenty years of experience in the field, across the public and private sectors. Until recently he was Head of Corporate Affairs at the British Library, with responsibility for corporate strategy, communications, marketing, content production, public policy and community engagement.
Sign up open here: https://attendee.gotowebinar.com/register/3302024043546855182
The last webinar on Unconscious Bias is now available for viewing
Follow this link to access the recording: https://attendee.gotowebinar.com/recording/6591752938110301197
Here is the blurb:
Our brains use visual, verbal and behavioural clues to categorise others. We do this through a process of rapid categorisation that is both natural and necessary for our survival. However, the downside of rapid categorisation is that our brains often misread the clues of our unconscious judgements and this shifts us from danger detectors to social labelling and stereotyping, leading to high levels of prejudice and discrimination. In a workplace context, bias impacts our recruitment decisions, employee development, impairing diversity and retention rates, as well as promoting a disconnected culture. Therefore, it is vital for organisations to address Unconscious Bias in order to develop and maintain an inclusive workforce.
New webinar archive site
All previous webinar recordings are available here to view on-demand, on a new website: https://www.bl.uk/living-knowledge-network/webinars
Please feel free to share with colleagues far and wide!