The Living Knowledge Network’s series of webinars on Digital Engagement continues with a two part session beginning with a general introduction to good practice for Marketing and Communication for Libraries. Part two will focus more specifically on effective use of Facebook and Instagram:
Part One: An jargon-free introduction to Library Marketing and Communication
Presenter: Ned Potter.
Part 1 of this webinar will focus on how to approach marketing public libraries online, across all platforms. How do we frame messages so they have the most impact? What actually matters to our audiences? How do we keep things simple without dumbing down?
Part 2: Engaging users with Facebook and Instagram
In Part 2 this series will look at boosting engagement across Facebook and Instagram specifically. Facebook is the largest social network in the world, but how do we use it strategically and to get key messages to our users during the pandemic? Instagram is by far the most important newer platform for Libraries, and more and more public libraries are now being permitted to set up accounts. You don’t need a good camera to make Instagram work, and the focus will be on types of content, logistics, and tagging – plus a hack for posting to Instagram from laptops and PCs…
Past webinars in this series:
If you missed the first webinar in this series, Building engagement on Twitter during the pandemic”, the recording is available here: https://attendee.gotowebinar.com/recording/7473815247676093446